Samantha Ford
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Birmingham Post's 2018 'Partnership of the Year Award'

1/11/2018

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On 1st November 2018, the collaborative project between the University of Birmingham and Big Cat Marketing Communications Agency was awarded the Birmingham Post's Partnership of the Year Award. ​The project worked with non-profit organisations Solihull Community Housing Association and the Aspire charity (research, rehabilitation, and reintegration for people with spinal-cord injury) as part of their Aspire Channel Swim campaign. 
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The Partnership of the Year Award is presented at the Birmingham Post Awards ceremony 2018

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Learning British Sign Language (Level 1)

6/6/2018

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During my Master’s studies in English Language at the University of Birmingham, I discovered the UoB Sign Language Society; a society that organised 65 hours of tutored lessons in level 1 British Sign Language (BSL) over a course of night classes for 6 months. Sign Language and gesture has become a keen field of research for academic linguists. At the taster session, the sign language linguist Dr Adam Schembri from my department (English Language and Applied Linguistics) introduced the concept of deaf 
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culture and the development of BSL to attendees, including myself. ​He highlighted the connections between sign language and metaphor, which piqued my interest. Furthermore, I had always wanted to learn a new language but had never progressed very far from the initial basics when trying to learn a foreign spoken language. Therefore, after the taster session, I decided to commit and try my hand at learning BSL.
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Of Strong Mind: A Collaboration With Darren Gibson

16/5/2018

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From February to April 2018, Samantha has collaborated with Darren Gibson, a Master's Composition student from the University of Salford. Darren Gibson's atmospheric music brings to life the poetry of Samantha Ford, telling the story of ancient origins that has a modern moral at its core.  The musical prose is based on the legend of Finn MacCool and the creation of the Giants Causeway and Isle of Man. Watch the video and read the poem below.

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Academics and Advertising Agency Collaboration

10/4/2018

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On 6th February 2018, I started working with Professor Jeannette Littlemore and Dr Paula Perez-Sobrino on a collaborative project with a local Birmingham advertising agency, Big Cat Agency. The project aims to investigate how figurative messaging can impact people's responses to advertising campaigns through the 
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Read the Business Birmingham article for more
use of innovative technology. With a particular emphasis on non-profit organisations, the advertising campaigns and creative designs produced by Big Cat containing figurative messaging will be tested using eye-tracking technology (ET), qualitative interviews, and electrodermal activity measurement (EDA). ​
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Birmingham English Language Postgraduate (BELP) Conference

6/4/2018

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On Friday 6th April 2018, I attended and presented at the Birmingham English Language Postgraduate (BELP) conference. The conference theme was 20 Years in English Language and Linguistics: Critical Reflections and Future Directions with plenary speakers Professor Susan Hunston OBE and Professor Alice Deignan. In my presentation, Surf on 4-inch stilettos": Multimodal Metaphor and Metonymy in Mobile Phone Advertising, I talked about the 
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methodological challenges in identifying and classifying multimodal instances of metaphor and 
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metonymy in advertising.​​
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Read the presentation abstract here: ​
BELP Abstract
File Size: 555 kb
File Type: pdf
Download File


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Lydney Training Band & CLiC Sargent Fundraising Charity Concert

19/3/2018

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Samantha Ford becomes Concert Organiser for the Lydney Training Band to host a fundraising charity concert with guest euphonium soloist Thomas Dunne to celebrate young lives. ​

​The Lydney Training Band is hosting a fundraising charity concert on Saturday 21st April 2018, 6.30-9pm, at the Lydney Town Hall. The concert will showcase the Lydney Training Band and Lydney Starter Band with guest euphonium soloist Thomas Dunne MMus BMus (Hons).
 
Concert Organiser, Samantha Ford, is solo horn and lifetime member of the Lydney Town Band. She is currently studying a Master's in English Language at the University of Birmingham and has been invited to present at her first international conference in Hong Kong about her postgraduate research for 'Researching and Applying Metaphor' (RaAM). The concert will help raise money for her trip to Hong Kong and also contribute to the CLiC Sargent charity Cancer and Leukaemia in Children to help improve young lives with cancer.

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Introducing EMMA

11/2/2018

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​The collaboration between the University of Birmingham, involving academics from the English Language and Linguistics department and Marketing department, and the Big Cat Marketing Communications Agency forms a part of the EMMA project, which has been running since 2015. 

A new website: 
The University of Birmingham provided funding to the EMMA project to continue its investigation into figurative messaging involving metaphor and metonymy in advertising from 2017. A new website is being developed at the University of Birmingham that includes updates on EMMA's activities from 2017 onwards. Why not check it out here?

Meet the team: 
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EMMA consists of five core members: Professor 
Jeannette Littlemore (left), Dr Paula Perez-Sobrino (right), Dr David Houghton (centre-right), and Samantha Ford MA (centre-left). ​
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Find out more about EMMA at the University of Birmingham.
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Cognitive Approaches to Language in Education (CogLingEdBAAL)

23/1/2018

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Early on the morning of Thursday 18th January, I set off on the train, accompanied by my colleague, Greg Woodin, to attend a conference at the University of Glasgow on the Cognitive Approaches to Language in Education.  It was my first time that far north and I was looking forward to experiencing Scotland and meeting some of its linguistic researchers. The conference offered an insight into how language, specifically cognitive linguistic tools such as 
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metaphor, could be observed in the classroom through teacher and student discourse.

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New Job as a Teaching Associate

29/10/2017

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On Wednesday 4th October I was introduced to the eye-tracking software and equipment in the English Language and Applied Linguistics (ELAL) Lab. The eye-tracking technology allows researchers to trace the pathways of a participant's eye movements while observing visual stimuli.  This new role with the University of Birmingham's (UoB) ELAL department provides me, as a researcher, an opportunity to work with this technical software and equipment, while supporting English Language (BA) students with their studies. ​
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Demonstration with eye-tracking equipment in the English Language and Applied Linguistics Lab at the University of Birmingham

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Everyday Creativity and Communication Workshop

7/9/2017

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The full-day workshop was managed by Professor Jeannette Littlemore and Dr Paula Perez-Sobrino as part of their Marie Curie project, Exploring Multimodal Metaphor in Advertising,  and brought together academics and business people interested in language in advertising.  Being particularly fascinated by this area of research, I signed up to attend the workshop.  

​There was a host of insight into this applied area of linguistics that was especially intriguing; from learning about the impact of logo design to watching psychophysiological technology that tracked skin (sweat) responses of participants to audio-visual viral advertising! 
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Click on the title picture to go to the event's website for more details.

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