culture and the development of BSL to attendees, including myself. He highlighted the connections between sign language and metaphor, which piqued my interest. Furthermore, I had always wanted to learn a new language but had never progressed very far from the initial basics when trying to learn a foreign spoken language. Therefore, after the taster session, I decided to commit and try my hand at learning BSL.
From February to April 2018, Samantha has collaborated with Darren Gibson, a Master's Composition student from the University of Salford. Darren Gibson's atmospheric music brings to life the poetry of Samantha Ford, telling the story of ancient origins that has a modern moral at its core. The musical prose is based on the legend of Finn MacCool and the creation of the Giants Causeway and Isle of Man. Watch the video and read the poem below.
use of innovative technology. With a particular emphasis on non-profit organisations, the advertising campaigns and creative designs produced by Big Cat containing figurative messaging will be tested using eye-tracking technology (ET), qualitative interviews, and electrodermal activity measurement (EDA).
methodological challenges in identifying and classifying multimodal instances of metaphor and
Samantha Ford becomes Concert Organiser for the Lydney Training Band to host a fundraising charity concert with guest euphonium soloist Thomas Dunne to celebrate young lives.
The collaboration between the University of Birmingham, involving academics from the English Language and Linguistics department and Marketing department, and the Big Cat Marketing Communications Agency forms a part of the EMMA project, which has been running since 2015.
A new website:
The University of Birmingham provided funding to the EMMA project to continue its investigation into figurative messaging involving metaphor and metonymy in advertising from 2017. A new website is being developed at the University of Birmingham that includes updates on EMMA's activities from 2017 onwards. Why not check it out here?
Meet the team:
EMMA consists of five core members: Professor Jeannette Littlemore (left), Dr Paula Perez-Sobrino (right), Dr David Houghton (centre-right), and Samantha Ford MA (centre-left).
Find out more about EMMA at the University of Birmingham.
metaphor, could be observed in the classroom through teacher and student discourse.