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Researcher at the University of Birmingham, UK
English Language Consultant
English Language Consultant
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Samantha is a Researcher in cognitive and applied linguistics, marketing, and psychology investigating the relationship between linguistic and cognitive phenomena and people's attitude and behaviour, particularly with respect to figurativity, creativity, emotion, and multimodality in advertising.
Samantha is completing a PhD with a Collaborative Doctoral Award funded by the Midlands4Cities Arts and Humanities Research Council (M4C AHRC), and collaborates with Big Cat Marketing Agency to measure the impact of figurative communication in health and social campaigns on consumer attitude and behaviour. Samantha is also a Consultant, specialising in the English language. They work with marketing agencies, not-for-profit and charity organisations, and businesses that want to make a positive change to people's lives. Please get in touch if you want to find out more. |