Are you a PhD student/ECR doing language-based research on a topic which may be considered 'sensitive' or 'taboo'? We (Sarah Turner, Jeannette Littlemore, and Samantha Ford) would love to see you at our Midlands4Cities-funded Dialogue Day! Final couple of days to register. For more info: https://bit.ly/37LOt0x
If you've already signed up for this symposium, don't forget to choose which breakout rooms you want to go to speak to relevant funders and stakeholders about applying your research. Make sure to let us know! You can also send us a poster about your research for feedback. We look forward to seeing you on Friday!
I am pleased to announce that from September 2021 I will be teaching the Theories of Language module for the English Language (BA) degree course at the the University of Birmingham, English Language and Linguistics department, with Dr Joe Spencer-Bennett.
The aims of this module are to provide first year undergraduate students of English Language with (a) a sound basic knowledge and understanding of the major theories of language that have been developed within the discipline of linguistics from the beginning of the 20th century up to the present day, and (b) a sound basic awareness of the key figures associated with each of these theoretical traditions. The module begins with an overview of the basic concepts of structuralist linguistics as laid down by Saussure, before moving on to consider the generativist approach established by Chomsky. We then focus on the two main alternatives to (and critiques of) generative linguistics: functionalism, particularly in the British tradition established by Firth (e.g. Halliday, Sinclair, Hoey) and the usage- based theories associated with cognitive linguistics (e.g. Langacker, Fillmore, Lakoff, Tomasello). Throughout the module students will be encouraged to think critically about each theoretical tradition, and to consider which of the linguistic theories they are introduced to they find the most compelling and/or useful.
For this role, I will be undergoing teacher training for the that covers the following topics:
- Introduction to Teaching and Learning ITL001
- Laboratory-based small group teaching: more information and to book ILT002
- Small group teaching: more information and to book ILT003
- Introduction to Assessment and Feedback: more information and to book ILT004
- Supporting diversity: more information and to book ILT006
Figurative communication (the use of metaphor, metonymy, hyperbole and irony) provides economy of expression, clarity, persuasiveness, politeness, evaluation, and communication of emotions. However, it also increases the potential for misunderstanding in situations when people lack shared background knowledge. This book combines theoretical frameworks with empirical studies that measure the effectiveness of different approaches to the use of figurative language in advertisements, to show how to maximise the benefits of creative metaphor and metonymy in global advertising. It highlights how subtle differences in colour, layout, and combinations of different kinds of figurative language affect the reception and appreciation of creative advertising, shedding new light on the nature of figurative communication itself. With a balance between theory, experiments and practical case studies, this book is accessible for academics in linguistics and communication studies, as well as advertising and marketing professionals.
Students and researchers in communication, linguistics, and cognitive linguistics as well as advertising researchers and practitioners will find the book interesting and informative.
"Two recent developments in figurative language research are interwoven brilliantly in Paula Perez-Sobrino, Jeannette Littlemore, and Samantha Ford's Unpacking Creativity: The Power of Figurative Communication in Advertising. These are multimodal figurativity, and figurativity as a powerful means of performing social work (i.e., influence, persuasion, attitude change, identification, etc.). Through a cornucopia of juicy examples, the authors expose the multiple forms of isolated and blended figures underlying creative advertising, and what all the figurativity accomplishes."
- Professor Herbert L. Colston, Department of Linguistics, University of Alberta
"This book provides an effective analysis of visual and language metaphors and their interaction, informed by astute application of cognitive science to a range of examples from advertising. Students and researchers in communication, linguistics, and cognitive linguistics as well as advertising researchers and practitioners will find the book interesting and informative. It is well-written and readable, and would be an excellent text for an advanced course in advertising, communication, or cognitive linguistics."
- Professor L. David Ritchie - Department of Communication, Portland State University