On 6th February 2018, I started working with Professor Jeannette Littlemore and Dr Paula Perez-Sobrino on a collaborative project with a local Birmingham advertising agency, Big Cat Agency. The project aims to investigate how figurative messaging can impact people's responses to advertising campaigns through the 

On Wednesday 4th October I was introduced to the eye-tracking software and equipment in the English Language and Applied Linguistics (ELAL) Lab. The eye-tracking technology allows researchers to trace the pathways of a participant's eye movements while observing visual stimuli.  This new role with the University of Birmingham's (UoB) ELAL department provides me, as a researcher, an opportunity to work with this technical software and equipment, while supporting English Language (BA) students with their studies. ​