Samantha Ford
  • Home
  • About
    • About
    • Timeline
  • Blog
  • Publications
  • Conferences
    • Conferences
    • Workshops
  • Funding & Awards
    • Funding
    • Awards
  • Teaching
  • Training
  • EMMA Project
  • Contact

How to use your PhD in your future work

16/6/2022

0 Comments

 
I have attended a number of webinars on how to use a PhD, and the skills involved in completing a PhD, in future work and academic interviews. The top tips will be updated soon, but in the meantime I have recorded key resources that may be useful to PhD students looking for employment.

A blog post on how to use a PhD in future work options for arts and humanities: ​https://phd-careers.co.uk/2022/05/03/how-can-you-use-your-phd-in-your-future-work-options-for-arts-humanities-phds/.

Please also watch the video below to learn about how to communicate the value of a postgraduate degree:

0 Comments

Research informs marketing campaign: Clarity can still be creative

6/6/2022

0 Comments

 
Samantha Ford, researcher, explains in a blog post for Big Cat Agency how creative testing revealed the balance of creative and figurative communication to encourage people from the West Midlands to take up cycling (or return to it). The campaign applied multiple behavioural biases and heuristics in its design.

Samantha says: "It is so rewarding to see the culmination of collaborative efforts with Big Cat Agency in our creative testing for West Midlands Cycle. We found that while sometimes simplicity is best, clarity can still be creative. The balanced use of figurative communication in the 'Yes I Wheel' cycling campaign encourages people to take up cycling in the West Midlands region of the UK."
Read More
Picture
0 Comments

    Categories

    All
    Academic Advice
    Academic Research
    Awards
    Collaborations
    Conferences
    Courses
    EMMA Project
    Fundraising
    Partnership With Big Cat Agency
    Press
    Projects
    Publications
    Research Experience
    Teaching
    Testimonials
    Training
    Workshops

    Archives

    October 2022
    June 2022
    May 2022
    March 2022
    February 2022
    January 2022
    December 2021
    November 2021
    October 2021
    September 2021
    June 2021
    May 2021
    April 2021
    March 2021
    December 2020
    October 2020
    July 2020
    June 2020
    March 2020
    February 2020
    October 2019
    September 2019
    August 2019
    July 2019
    April 2019
    November 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    October 2017
    September 2017
    July 2017
    April 2017
    July 2016

Powered by Create your own unique website with customizable templates.
  • Home
  • About
    • About
    • Timeline
  • Blog
  • Publications
  • Conferences
    • Conferences
    • Workshops
  • Funding & Awards
    • Funding
    • Awards
  • Teaching
  • Training
  • EMMA Project
  • Contact