A reflection on a partnership journey

To end a challenging 2020, Anthony Tattum, CEO of Big Cat Agency, summarises the journey we've been on since 2015 - with academics and advertisers coming together to tackle issues in theory and industry - and looks forward to 2021. We'll be going full tilt into combining linguistic academic theory, behavioural science, and marketing to measure and improve effectiveness. I'm looking forward to continuing on this journey. Read the article or find out more about the partnership here.