Samantha Ford
  • Home
  • About
  • Blog
  • Publications
  • Conferences
    • Conferences
    • Workshops
  • Funding & Awards
    • Funding
    • Awards
  • Teaching
  • Training
  • EMMA Project
  • Contact

The Eff Test Certificate

23/3/2020

33 Comments

 
My research straddles multiple disciplines such as linguistics, cognitive science, and advertising. In order to develop my knowledge and skills when faced with measuring advertising, I know that it is important to engage in specialist training that enables me to observe and measure the effectiveness of advertising not only from an academic but also practitioner point of view. I therefore signed up to study The Eff Test Certificate.

Picture
The Eff Test is a qualification that involves specialist training to understand and measure advertising and marketing effectiveness followed by an examination to test the knowledge and skills obtained. Designed by expert advertising professionals, the certificate is granted by the Institute of Practitioners in Advertising (IPA) incorporated by the Royal Charter. I passed the exam, which awarded me with a completion certificate and a qualification for measuring advertising effectiveness.

Achieving the qualification is evidence that I have the knowledge and skills to:
  • Analyse the impact and effect of any campaign
  • Speak the language of advertisers and clients in the marketing business
  • Design a measurement programme that evaluates multi-platform activity, from sponsorship, digital, and promotional
  • Calculate payback and Return of Investment (ROI)
  • Write an effectiveness paper

Read more information about The Eff Test Certificate here.
33 Comments

    Categories

    All
    Academic Advice
    Academic Research
    Awards
    Collaborations
    Conferences
    Courses
    EMMA Project
    Fundraising
    Partnership With Big Cat Agency
    Press
    Projects
    Publications
    Research Experience
    Teaching
    Testimonials
    Training
    Workshops

    Archives

    October 2022
    June 2022
    May 2022
    March 2022
    February 2022
    January 2022
    December 2021
    November 2021
    October 2021
    September 2021
    June 2021
    May 2021
    April 2021
    March 2021
    December 2020
    October 2020
    July 2020
    June 2020
    March 2020
    February 2020
    October 2019
    September 2019
    August 2019
    July 2019
    April 2019
    November 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    October 2017
    September 2017
    July 2017
    April 2017
    July 2016

Powered by Create your own unique website with customizable templates.
Photos from wuestenigel (CC BY 2.0), wuestenigel
  • Home
  • About
  • Blog
  • Publications
  • Conferences
    • Conferences
    • Workshops
  • Funding & Awards
    • Funding
    • Awards
  • Teaching
  • Training
  • EMMA Project
  • Contact