The Eff Test Certificate

My research straddles multiple disciplines such as linguistics, cognitive science, and advertising. In order to develop my knowledge and skills when faced with measuring advertising, I know that it is important to engage in specialist training that enables me to observe and measure the effectiveness of advertising not only from an academic but also practitioner point of view. I therefore signed up to study The Eff Test Certificate.

The Eff Test is a qualification that involves specialist training to understand and measure advertising and marketing effectiveness followed by an examination to test the knowledge and skills obtained. Designed by expert advertising professionals, the certificate is granted by the Institute of Practitioners in Advertising (IPA) incorporated by the Royal Charter. I passed the exam, which awarded me with a completion certificate and a qualification for measuring advertising effectiveness.

Achieving the qualification is evidence that I have the knowledge and skills to:

• Analyse the impact and effect of any campaign

• Speak the language of advertisers and clients in the marketing business
• Design a measurement programme that evaluates multi-platform activity, from sponsorship, digital, and promotional
• Calculate payback and Return of Investment (ROI)

• Write an effectiveness paper

Read more information about The Eff Test Certificate here.