Publications

Publications include books (monographs), journal articles, insight studies with Big Cat Agency, theses, and news articles.
​Read more about each project in the blog.

Books (monographs)

  • Pérez-Sobrino, P., Littlemore, J., & Ford, S. (2021). Unpacking Creativity: The power of figurative communication in advertising. Padstow, Cornwall: Cambridge University Press. 

Journal articles

  • Ford, S., Littlemore, J., & Houghton, D. (in press). Got a Spark with Brook? Engaging consumers in a sexual health campaign through the use of creative (metaphorical) double entendres. Metaphor and Symbol.
  • Pérez-Sobrino, P. & Ford, S. (in preparation). What counts as a multimodal metaphor (and metonymy)? Evolution of inter-rater reliability and agreement within and across seven rounds of adverts annotation. Special issue.
  • Ford, S. & Fuoli, M. (in preparation). Conceptualising (dis)trust in brand logos.
  • Ford, S. & Guan, Y. (in preparation). Metaphor and metonymy in app design: A comparison between UK and Chinese smartphone app icons.

Insight papers

Theses

  • Ford, S. (2019). The Visual Language of Virtual Product Design: The Semiotics of Colour and Shape in Smartphone App Icons. (Master’s by Research dissertation, University of Birmingham, UK, 15th July 2019). Retrieved from: ​https://www.samantha-ford.com/publications
  • Ford, S. (2017). Multimodal metaphor and metonymy and the figurative complexity of mobile phone advertising: A comparison between mobile phone manufacturer and network provider advertisements. (Bachelor's dissertation, University of Birmingham, UK, 5th July 2017). Retrieved from: www.samantha-ford.com/publications

​News Articles

  • Ford, S. (2018). Projects. In The Association for Researching and Applying Metaphor (Ed.) RaAM News. Nr. 23, pp. 17.