Publications

Publications include books (monographs), journal articles, insight studies with Big Cat Agency, theses, and news articles.
​Read more about each project in the blog.

Books (monographs)

  • Pérez-Sobrino, P., Littlemore, J., & Ford, S. (2021). Unpacking Creativity: The power of figurative communication in advertising. Padstow, Cornwall: Cambridge University Press. 

Chapters in edited volume

  • Houghton, D., Littlemore, J., Ford, S., Harfield, C. & Marder, B. (in press 2022). What drives emotion and physiological arousal in adverts? The critical role of figurative operations, In A. Athanasiadou and H. Colston, Figurativity and Human Ecology. Figurative Language and Thought Series, Amsterdam: John Benjamins.
  • Ford, S. & Littlemore, J. (in press, 2022). Exploring the impact of figurative communication and advertising: Reflections on a collaboration between linguistics researchers and a Midlands-based marketing agency. Pre-print available.

Journal articles

  • Ford, S. & Littlemore, J. (2022, in print). Exploring the impact of figurative communication and advertising: Reflections on a collaboration between linguistics researchers and a Midlands-based marketing agency. In Communicating Linguistics: Language, Community and Public Engagement. Routledge. Preprint available.
  • Ford, S., Littlemore, J., & Houghton, D. (2021). "Got a Spark with Brook?" Engaging consumers in a sexual health campaign through the use of creative (metaphorical) double entendres. Metaphor and Symbol.
  • Pérez-Sobrino, P. & Ford, S. (in preparation). What counts as a multimodal metaphor (and metonymy)? Evolution of inter-rater reliability and agreement within and across seven rounds of adverts annotation. ​Metaphor and the Social World. Special issue.
  • Ford, S. & Fuoli, M. (in preparation). Conceptualising and visualizing (dis)trust in brand logos.
  • Ford, S. & Guan, Y. (in preparation). Making cross-cultural meaning: Metaphor and metonymy in education app icons from UK and China

Insight papers/articles

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Theses

  • Ford, S. (2019). The Visual Language of Virtual Product Design: The Semiotics of Colour and Shape in Smartphone App Icons. (Master’s by Research dissertation, University of Birmingham, UK, 15th July 2019). Retrieved from: ​https://www.samantha-ford.com/publications
  • Ford, S. (2017). Multimodal metaphor and metonymy and the figurative complexity of mobile phone advertising: A comparison between mobile phone manufacturer and network provider advertisements. (Bachelor's dissertation, University of Birmingham, UK, 5th July 2017). Retrieved from: www.samantha-ford.com/publications

​News Articles

  • Ford, S. (2018). Projects. In The Association for Researching and Applying Metaphor (Ed.) RaAM News. Nr. 23, pp. 17.