Publications
Publications include journal articles, insight studies conducted in collaboration with Big Cat Agency, my theses, and news articles. Other publications such as blog posts can be found here.
Insight papers
|
Understanding and reacting to changing to consumer behaviour for health and fitness brands
Big Cat Agency, 6th October 2020 Significant contribution was made by Samantha Ford regarding the secondary research and analysis of the primary studies. Citation: Wells, A. (2020). Understanding and reacting to changing to consumer behaviour for health and fitness brands. Big Cat Agency. Retrieved from: https://www.creativebrief.com/agency/big-cat/insights/understanding-changing-consumer-behaviour-health-fitness-wellbeing. Also open access from: https://www.samantha-ford.com/publications.html. 
|
Read more about the key findings by clicking on the image
| ||
|
Identifying the behavioural habits of gym-goers to inform an emotional 'hook' in advertising
Big Cat Agency, 9th June 2020 Citation: Ford, S. (2020). Identifying the behavioural habits of gym-goers to inform an emotional 'hook' in advertising. Creative Brief. Retrieved from: https://www.creativebrief.com/agency/big-cat/insights/identifying-behavioural-habits-gym-goers-inform-emotional-hook-advertising. Also open access from: https://www.samantha-ford.com/publications.html.
|
Read more about the report and key findings by clicking on the image
| ||
Theses
|
The Visual Language of Virtual Product Design: The Semiotics of Colour and Shape in Smartphone App Icons
University of Birmingham, 15th July 2019 Citation: Ford, S. (2019). The Visual Language of Virtual Product Design: The Semiotics of Colour and Shape in Smartphone App Icons. (Master’s by Research dissertation, University of Birmingham, UK). Retrieved from:
|
| ||
|
Multimodal Metaphor and Metonymy and the Figurative Complexity of Mobile Phone Advertising: A Comparison Between Mobile Phone Manufacturer and Network Provider Advertisements
University of Birmingham, 5th July 2017 Citation: Ford, S. (2017). Multimodal metaphor and metonymy and the figurative complexity of mobile phone advertising: A comparison between mobile phone manufacturer and network provider advertisements. (Bachelor's dissertation, University of Birmingham, UK). Retrieved from:
|
| ||
News Articles
|
Project
RaAM News, November 2018 Citation: Ford, S. (2018). Projects. In The Association for Researching and Applying Metaphor (Ed.) RaAM News. Nr. 23, pp. 17.
|
| ||
