Samantha Ford
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Publications

Publications include journal articles, insight studies conducted in collaboration with Big Cat Agency, my theses, and news articles. Other publications such as blog posts can be found here.

Insight papers


Understanding and reacting to changing to consumer behaviour for health and fitness brands
Big Cat Agency, 6th October 2020
Significant contribution was made by Samantha Ford regarding the secondary research and analysis of the primary studies.
Citation: Wells, A. (2020). Understanding and reacting to changing to consumer behaviour for health and fitness brands. Big Cat Agency. Retrieved from: https://www.creativebrief.com/agency/big-cat/insights/understanding-changing-consumer-behaviour-health-fitness-wellbeing. Also open access from: ​https://www.samantha-ford.com/publications.html.​ 

Health and Fitness White Paper (2)
File Size: 4106 kb
File Type: pdf
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Read more about the key findings by clicking on the image

Identifying the behavioural habits of gym-goers to inform an emotional 'hook' in advertising
Big Cat Agency, 9th June 2020
Citation: Ford, S. (2020). Identifying the behavioural habits of gym-goers to inform an emotional 'hook' in advertising. Creative Brief. Retrieved from: https://www.creativebrief.com/agency/big-cat/insights/identifying-behavioural-habits-gym-goers-inform-emotional-hook-advertising. Also open access from: ​https://www.samantha-ford.com/publications.html.
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Health and Fitness Insight Paper (1)
File Size: 502 kb
File Type: pdf
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Theses


The Visual Language of Virtual Product Design: The Semiotics of Colour and Shape in Smartphone App Icons
University of Birmingham, 15th July 2019
Citation: Ford, S. (2019). The Visual Language of Virtual Product Design: The Semiotics of Colour and Shape in Smartphone App Icons. (Master’s by Research dissertation, University of Birmingham, UK). Retrieved from: 
SFordMA2019
File Size: 3521 kb
File Type: pdf
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​Multimodal Metaphor and Metonymy and the Figurative Complexity of Mobile Phone Advertising: A Comparison Between Mobile Phone Manufacturer and Network Provider Advertisements
University of Birmingham, 5th July 2017
Citation: Ford, S. (2017). Multimodal metaphor and metonymy and the figurative complexity of mobile phone advertising: A comparison between mobile phone manufacturer and network provider advertisements. (Bachelor's dissertation, University of Birmingham, UK). Retrieved from: 
SFordBA2017
File Size: 1832 kb
File Type: pdf
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​News Articles


Project
RaAM News, November 2018
Citation: Ford, S. (2018). Projects. In The Association for Researching and Applying Metaphor (Ed.) RaAM News. Nr. 23, pp. 17.
RaAM Newsletter Fall 2018 Nr.23
File Size: 1644 kb
File Type: pdf
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  • Home
  • About
    • About
    • Timeline
  • Projects
    • Blog
    • EMMA Project
  • Publications
  • Conferences
  • Awards
    • Awards
    • Funding
    • Training
  • Contact