Negative advertising: A secret weapon?

15/11/2021

Here's an article I wrote recently with Paula P Sobrino and Jeannette Littlemore on the power of negative advertising that subverts the typical use of figurative communication as positive persuasive devices. The article was published by Cambridge University Press.

Read the article by clicking on the moldy burger. Do you dare?

article

Hungry for more? Our book is available now: https://t.co/nDxS3TcxqT

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Negative advertising: A secret weapon?

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