Negative advertising: A secret weapon? - Samantha Ford

Negative advertising: A secret weapon?

15/11/2021

Here's an article I wrote recently with Paula P Sobrino and Jeannette Littlemore on the power of negative advertising that subverts the typical use of figurative communication as positive persuasive devices. The article was published by Cambridge University Press.

Read the article by clicking on the moldy burger. Do you dare?

Hungry for more? Our book is available now: https://t.co/nDxS3TcxqT

Ebook publisher link

11/7/2025 12:20:06

An ebook publisher helps authors convert, design, and distribute their digital books on platforms like Kindle, Apple Books, and Kobo.

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Book publisher link

2/7/2026 08:15:04

A book publisher manages the editing, design, production, distribution, and promotion of books to bring authors' work to readers.

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