 The collaboration between the University of Birmingham, involving academics from the English Language and Linguistics department and Marketing department, and the Big Cat Marketing Communications Agency forms a part of the EMMA project, which has been running since 2015. A new website: The University of Birmingham provided funding to the EMMA project to continue its investigation into figurative messaging involving metaphor and metonymy in advertising from 2017. A new website is being developed at the University of Birmingham that includes updates on EMMA's activities from 2017 onwards. Why not check it out here? Meet the team: EMMA consists of five core members: Professor Jeannette Littlemore (left), Dr Paula Perez-Sobrino (right), Dr David Houghton (centre-right), and Samantha Ford MA (centre-left). 
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