During my MA, I worked as a Research Associate on the EMMA project, collaborating with the Big Cat Agency. This role has inspired my PhD as a Collaborative Doctoral Award for which I received from the Midlands4Cities Arts and Humanities Research Council (M4C AHRC). My thesis will involve working with Big Cat Agency on a collaborative PhD entitled: The creativity of figurative messaging in advertising: a collaborative investigation into its application and measurement of success in real-world advertising campaigns.
The Visual Language of Virtual Product Design: The Semiotics of Colour and Shape in Smartphone App Icons
Ford, S. (2019). The Visual Language of Virtual Product Design: The Semiotics of Colour and Shape in Smartphone App Icons. (Master’s by Research dissertation, University of Birmingham, UK, 15th July 2019). Retrieved from: https://www.samantha-ford.com/publications.html.