Samantha Ford
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Negative advertising: A secret weapon?

15/11/2021

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Here's an article I wrote recently with Paula P Sobrino and Jeannette Littlemore on the power of negative ​advertising that subverts the typical use of figurative communication as positive persuasive devices. The article was published by Cambridge University Press.
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Read the article by clicking on the moldy burger. Do you dare?
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Hungry for more? Our book is available now: https://t.co/nDxS3TcxqT
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