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Academics and Advertising Agency Collaboration

10/4/2018

On 6th February 2018, I started working with Professor Jeannette Littlemore and Dr Paula Perez-Sobrino on a collaborative project with a local Birmingham advertising agency, Big Cat Agency. The project aims to investigate how figurative messaging can impact people's responses to advertising campaigns through the

Read the Business Birmingham article for more

use of innovative technology. With a particular emphasis on non-profit organisations, the advertising campaigns and creative designs produced by Big Cat containing figurative messaging will be tested using eye-tracking technology (ET), qualitative interviews, and electrodermal activity measurement (EDA).

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Birmingham English Language Postgraduate (BELP) Conference 2018

6/4/2018

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On Friday 6th April 2018, I attended and presented at the Birmingham English Language Postgraduate (BELP) conference. The conference theme was 20 Years in English Language and Linguistics: Critical Reflections and Future Directions with plenary speakers Professor Susan Hunston OBE and Professor Alice Deignan. In my presentation, Surf on 4-inch stilettos": Multimodal Metaphor and Metonymy in Mobile Phone Advertising, I talked about the

methodological challenges in identifying and classifying multimodal instances of metaphor and

metonymy in advertising.

Read the presentation abstract here:

BELP Abstract
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File Type:	pdf

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Academics and Advertising Agency Collaboration

Birmingham English Language Postgraduate (BELP) Conference 2018

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