Samantha Ford
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Academics and Advertising Agency Collaboration

10/4/2018

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On 6th February 2018, I started working with Professor Jeannette Littlemore and Dr Paula Perez-Sobrino on a collaborative project with a local Birmingham advertising agency, Big Cat Agency. The project aims to investigate how figurative messaging can impact people's responses to advertising campaigns through the 
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Read the Business Birmingham article for more
use of innovative technology. With a particular emphasis on non-profit organisations, the advertising campaigns and creative designs produced by Big Cat containing figurative messaging will be tested using eye-tracking technology (ET), qualitative interviews, and electrodermal activity measurement (EDA). ​
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Birmingham English Language Postgraduate (BELP) Conference 2018

6/4/2018

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On Friday 6th April 2018, I attended and presented at the Birmingham English Language Postgraduate (BELP) conference. The conference theme was 20 Years in English Language and Linguistics: Critical Reflections and Future Directions with plenary speakers Professor Susan Hunston OBE and Professor Alice Deignan. In my presentation, Surf on 4-inch stilettos": Multimodal Metaphor and Metonymy in Mobile Phone Advertising, I talked about the 
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methodological challenges in identifying and classifying multimodal instances of metaphor and 
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metonymy in advertising.​​
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Read the presentation abstract here: ​
BELP Abstract
File Size: 555 kb
File Type: pdf
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  • Home
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