Everyday Creativity and Communication Workshop

The full-day workshop was managed by Professor Jeannette Littlemore and Dr Paula Perez-Sobrino as part of their Marie Curie project, Exploring Multimodal Metaphor in Advertising,  and brought together academics and business people interested in language in advertising.  Being particularly fascinated by this area of research, I signed up to attend the workshop.  

​There was a host of insight into this applied area of linguistics that was especially intriguing; from learning about the impact of logo design to watching psychophysiological technology that tracked skin (sweat) responses of participants to audio-visual viral advertising! 

Click on the title picture to go to the event's website for more details.

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