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PhD Advice: M4C 'What's Next?'

13/10/2021

So good to catch up with my PhD friends at the Midlands4Cities "What's Next?" #networking event today! Aside from the fact that the cookies were amazing......there were some really useful panels and advice about finishing your #PhD and what happens next:

The process of writing a PhD is like when "you think you're baking a cake but it turns out that you've built a shed!" The PhD plan will change over the course of your degree, and that's ok; "your PhD is a living document; it will evolve but it will also never be perfect".
When applying for funding, you should think of grant applications as "a vehicle and not a destination". Writing grant applications can be used as an generative and iterative process for the development of your project ideas, and is never wasted time.
When thinking about what to do after the PhD is completed, consider the skills you have developed from your research. "You can't be what you can't see" so identify those skills and consider what jobs let you do the most of what you enjoy (this may not be in academia).

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"Got a Spark with Brook?" Engaging consumers in a sexual health campaign through the use of creative (metaphorical) double entendres

3/10/2021

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Abstract:
This paper describes a study conducted in collaboration with a marketing agency and a nonprofit organization (NPO) providing regional sexual health services, which included advice on, and testing for, sexually transmitted infections (STIs). The study investigated the relative effectiveness of different formulations of double entendres on appeal, humor, the likelihood of social media engagement, and intention to seek more information about STIs. Advertisements containing double entendres were significantly more appealing and humorous if: (1) the grammatical formulation did not cue the intended meaning; (2) the double entendre involved a creative metaphorical expression; and (3) the double entendre referred to the middle part of the sexual scenario, referring to action rather than intent or result. Participants’ ratings varied very little according to their age, gender, and education. However, a qualitative investigation of the free-text responses revealed that there was some variation in the types of interpretations that were offered by participants depending on their age, gender, and education. The marketing agency incorporated our findings into their live campaign, which resulted in a notable increase in: (a) website traffic and social media engagement; (b) STI home-testing kits ordered; and (c) STI kits returned for testing, compared with previous campaigns.

Citation:
Ford, S., Littlemore, J., & Houghton, D. (2021). Got a Spark with Brook? Engaging consumers in a sexual health campaign through the use of creative (metaphorical) double entendres. Metaphor and Symbol. DOI: 10.1080/10926488.2021.1913740.

Open access via:
https://www.researchgate.net/publication/355046903_Got_a_Spark_with_Brook_Engaging_Consumers_in_a_Sexual_Health_Campaign_through_the_Use_of_Creative_Metaphorical_Double_Entendres

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PhD Advice: M4C 'What's Next?'

"Got a Spark with Brook?" Engaging consumers in a sexual health campaign through the use of creative (metaphorical) double entendres

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