Samantha Ford
  • Home
  • About
    • About
    • Timeline
  • Blog
  • Publications
  • Conferences
    • Conferences
    • Workshops
  • Funding & Awards
    • Funding
    • Awards
  • Teaching
  • Training
  • EMMA Project
  • Contact

PhD Advice: M4C 'What's Next?'

13/10/2021

0 Comments

 
​So good to catch up with my PhD friends at the Midlands4Cities "What's Next?" #networking event today! Aside from the fact that the cookies were amazing......there were some really useful panels and advice about finishing your #PhD and what happens next:
  • The process of writing a PhD is like when "you think you're baking a cake but it turns out that you've built a shed!" The PhD plan will change over the course of your degree, and that's ok; "your PhD is a living document; it will evolve but it will also never be perfect".
  • When applying for funding, you should think of grant applications as "a vehicle and not a destination". Writing grant applications can be used as an generative and iterative process for the development of your project ideas, and is never wasted time.
  • When thinking about what to do after the PhD is completed, consider the skills you have developed from your research. "You can't be what you can't see" so identify those skills and consider what jobs let you do the most of what you enjoy (this may not be in academia).
0 Comments

"Got a Spark with Brook?" Engaging consumers in a sexual health campaign through the use of creative (metaphorical) double entendres

3/10/2021

0 Comments

 
Abstract:
This paper describes a study conducted in collaboration with a marketing agency and a nonprofit organization (NPO) providing regional sexual health services, which included advice on, and testing for, sexually transmitted infections (STIs). The study investigated the relative effectiveness of different formulations of double entendres on appeal, humor, the likelihood of social media engagement, and intention to seek more information about STIs. Advertisements containing double entendres were significantly more appealing and humorous if: (1) the grammatical formulation did not cue the intended meaning; (2) the double entendre involved a creative metaphorical expression; and (3) the double entendre referred to the middle part of the sexual scenario, referring to action rather than intent or result. Participants’ ratings varied very little according to their age, gender, and education. However, a qualitative investigation of the free-text responses revealed that there was some variation in the types of interpretations that were offered by participants depending on their age, gender, and education. The marketing agency incorporated our findings into their live campaign, which resulted in a notable increase in: (a) website traffic and social media engagement; (b) STI home-testing kits ordered; and (c) STI kits returned for testing, compared with previous campaigns.


Citation: 
Ford, S., Littlemore, J., & Houghton, D. (2021). Got a Spark with Brook? Engaging consumers in a sexual health campaign through the use of creative (metaphorical) double entendres. Metaphor and Symbol. DOI: 10.1080/10926488.2021.1913740.

Open access via: 
https://www.researchgate.net/publication/355046903_Got_a_Spark_with_Brook_Engaging_Consumers_in_a_Sexual_Health_Campaign_through_the_Use_of_Creative_Metaphorical_Double_Entendres
​ 
Picture
Picture
Picture
0 Comments

    Categories

    All
    Academic Advice
    Academic Research
    Awards
    Collaborations
    Conferences
    Courses
    EMMA Project
    Fundraising
    Partnership With Big Cat Agency
    Press
    Projects
    Publications
    Research Experience
    Teaching
    Testimonials
    Training
    Workshops

    Archives

    October 2022
    June 2022
    May 2022
    March 2022
    February 2022
    January 2022
    December 2021
    November 2021
    October 2021
    September 2021
    June 2021
    May 2021
    April 2021
    March 2021
    December 2020
    October 2020
    July 2020
    June 2020
    March 2020
    February 2020
    October 2019
    September 2019
    August 2019
    July 2019
    April 2019
    November 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    October 2017
    September 2017
    July 2017
    April 2017
    July 2016

Powered by Create your own unique website with customizable templates.
  • Home
  • About
    • About
    • Timeline
  • Blog
  • Publications
  • Conferences
    • Conferences
    • Workshops
  • Funding & Awards
    • Funding
    • Awards
  • Teaching
  • Training
  • EMMA Project
  • Contact