Samantha Ford
  • Home
  • About
  • Blog
  • Publications
  • Conferences
    • Conferences
    • Workshops
  • Funding & Awards
    • Funding
    • Awards
  • Teaching
  • Training
  • EMMA Project
  • Contact

Identifying metaphor in commercials at the Birmingham-Budapest Seminar

21/4/2021

0 Comments

 
Today I led a hands-on workshop on identifying metaphor in multimodal commercials using a presentation and breakout rooms at the Birmingham-Budapest Doctoral Seminar, 13.45-15.15 BST. The day was organised by Jeannette Littlemore and Rita Brdar-Szabó, and aimed to provide a forum for doctoral students studying at the universities of Birmingham and Budapest to share ideas and troubleshoot issues regarding methodology. The seminar hosted plenaries Dennis Tay and Asifa Majid, and many fascinating PhD talks. 

Thank you to everyone who came to my workshop at the Birmingham-Budapest Seminar! It was great to hear that delegates enjoyed analysing Evian water advertisements using FILMIP (the Filmic Metaphor Identification Procedure developed by Lorena Bort-Mir, 2019) and C-MIPVA (Creative Metaphor Identification Procedure in Video Ads developed by Pan & Tay, 2020).

View the abstract for the workshop below:
Abstract: Identifying metaphor in commercials: a hands-on practical session
File Size: 546 kb
File Type: pdf
Download File

Picture
0 Comments



Leave a Reply.

    Categories

    All
    Academic Advice
    Academic Research
    Awards
    Collaborations
    Conferences
    Courses
    EMMA Project
    Fundraising
    Partnership With Big Cat Agency
    Press
    Projects
    Publications
    Research Experience
    Teaching
    Testimonials
    Training
    Workshops

    Archives

    October 2022
    June 2022
    May 2022
    March 2022
    February 2022
    January 2022
    December 2021
    November 2021
    October 2021
    September 2021
    June 2021
    May 2021
    April 2021
    March 2021
    December 2020
    October 2020
    July 2020
    June 2020
    March 2020
    February 2020
    October 2019
    September 2019
    August 2019
    July 2019
    April 2019
    November 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    October 2017
    September 2017
    July 2017
    April 2017
    July 2016

Powered by Create your own unique website with customizable templates.
Photos from wuestenigel (CC BY 2.0), wuestenigel
  • Home
  • About
  • Blog
  • Publications
  • Conferences
    • Conferences
    • Workshops
  • Funding & Awards
    • Funding
    • Awards
  • Teaching
  • Training
  • EMMA Project
  • Contact