methodological challenges in identifying and classifying multimodal instances of metaphor and
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Samantha Ford becomes Concert Organiser for the Lydney Training Band to host a fundraising charity concert with guest euphonium soloist Thomas Dunne to celebrate young lives.
The collaboration between the University of Birmingham, involving academics from the English Language and Linguistics department and Marketing department, and the Big Cat Marketing Communications Agency forms a part of the EMMA project, which has been running since 2015. A new website: The University of Birmingham provided funding to the EMMA project to continue its investigation into figurative messaging involving metaphor and metonymy in advertising from 2017. A new website is being developed at the University of Birmingham that includes updates on EMMA's activities from 2017 onwards. Why not check it out here? Meet the team: EMMA consists of five core members: Professor Jeannette Littlemore (left), Dr Paula Perez-Sobrino (right), Dr David Houghton (centre-right), and Samantha Ford MA (centre-left).
metaphor, could be observed in the classroom through teacher and student discourse.
On Tuesday 11th July, I was very excited to travel to York to present my Bachelor's Language and New Media project at my first professional conference - SymPol10.
always a strength because it ensures you are familiar with the material and makes you less nervous (that's my theory, anyway). Although the initial registration gathering was, at the time, a rather daunting prospect, I have to emphatically admit that the whole excursion was worth every ounce of anxiety and apprehension.
How do likes and reactions operate as interpersonal politeness strategies when evaluating Facebook status updates posted in 2016?
Facebook status updates, identifying when they operate as politeness strategies. Three stages of data have been collected: a self-report survey, a sub-sample of status updates, and a contextual questionnaire for status update authors. Likes and reactions were found to operate as interactional, interpersonal, and facework strategies on Facebook. Likes and reactions are employed more for positive (than negative) evaluation, as a means to signal endorsement, and as a supportive minimal response that emulates offline positive feedback cues. Likes are particularly used as a form of facework; to signal to the status author that their status has been 'heard', read, and acknowledged (West, 2015: 54). Meanwhile, reactions such as love and haha can be used to maintain or display offline relationships. The small selection of status updates analysed in this study provides an indication as to how likes and reactions are used as positive, supportive, politeness strategies when evaluating Facebook status updates in 2016.
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