Category: Conferences - Samantha Ford

Researching and Applying Metaphor (RaAM) 2020

21/6/2020

Delivered via Zoom, hosted by Inland Norway University of Applied Sciences, 18th-21st June 2020

Presentation: What counts as a multimodal metaphor (and metonymy)? Evolution of inter-rater reliability and agreement within and across seven rounds of adverts annotation, co-presented with Paula P Sobrino

RaAM Abstract: P Sobrino & Ford
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Presentation: Exploring multimodal metaphor and metonymy in advertising: Reflections on a collaboration between academics and creative practitioners, co-presented with Jeannette Littlemore and Paula P Sobrino

RaAM Abstract: Littlemore, Ford, & P Sobrino
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Conferences: 2020 Summer is up and about!

29/2/2020

Update (29th March 2020): Due to the Coronavirus, non-essential events and travel have been restricted. The UK is currently on lockdown to prevent the spread of the pandemic. Therefore, conferences have been postponed or have gone virtual!

FTL5 - postponed to 29th to 31st October 2020
RaAM - virtual, click here for more information
Birmingham Statistics Summer School for Linguists - postponed until further notice
UKCLC - virtual, click here for more information
AELCO - going ahead

With my recent work on the EMMA project and starting my PhD, there is a lot of new research to talk about! And Summer 2020 is going to be the time to gain some crucial feedback on my work so far. This Summer, I will be presenting at several international conferences in Bulgaria, Norway, and Spain, and in the UK. I will also be returning to assist in the running of the 3rd Statistics for Linguists Summer School at the University of Birmingham.

Metaphor Festival, Universiteit van Amsterdam 2019

31/8/2019

Metaphor Lab, Universiteit van Amsterdam, 29th-31st August 2019

Presentation: The figurative visual language of virtual product design: The semiotics of colour and shape in smartphone app icons

Metaphor Festival Abstract
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Birmingham English Language Postgraduate (BELP) Conference 2019

5/4/2019

University of Birmingham, 5th April 2019

Presentation: The Visual Language of Virtual Product Design: The Semiotics of Colour and Shape in Smartphone App Icons

BELP Abstract
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Figurative Language Workshop 2018

9/8/2018

University of Nottingham, 9th August 2018

Poster: "Surf on 4-inch stilettos": Multimodal Metaphor and Metonymy in Mobile Phone Advertising

Figurative Language Workshop Poster
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BAAL Language and New Media Seminar 2018

19/7/2018

British Association for Applied Linguistics,
Open University, Milton Keynes, 19th July 2018

Poster: "The blue-green simplicity of online communication": How companies and consumers use design to convey and construe visual messages in communication and social smartphone apps"

Language and New Media Abstract
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The seminar provided feedback that produced a later version that was presented at the PG Poster Conference, University of Birmimgham

Researching and Applying Metaphor (RaAM) Conference 2018

28/6/2018

Hong Kong Polytechnic University, 27th-30th June 2018

Presentation: "Surf on 4-inch stilettos": Multimodal Metaphor and Metonymy in Mobile Phone Advertising

RaAM Abstract
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UoB Postgraduate Research Poster Conference 2018

13/6/2018

University of Birmingham, 13th June 2018

Poster: How companies communicate to consumers using the visual language of smartphone app design

Poster Conference Abstract
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Birmingham English Language Postgraduate (BELP) Conference 2018

6/4/2018

On Friday 6th April 2018, I attended and presented at the Birmingham English Language Postgraduate (BELP) conference. The conference theme was 20 Years in English Language and Linguistics: Critical Reflections and Future Directions with plenary speakers Professor Susan Hunston OBE and Professor Alice Deignan. In my presentation, Surf on 4-inch stilettos": Multimodal Metaphor and Metonymy in Mobile Phone Advertising, I talked about the

methodological challenges in identifying and classifying multimodal instances of metaphor and

metonymy in advertising.

Read the presentation abstract here:

BELP Abstract
File Size:	555 kb
File Type:	pdf

Cognitive Approaches to Language in Education (CogLingEdBAAL)

23/1/2018

Early on the morning of Thursday 18th January, I set off on the train, accompanied by my colleague, Greg Woodin, to attend a conference at the University of Glasgow on the Cognitive Approaches to Language in Education. It was my first time that far north and I was looking forward to experiencing Scotland and meeting some of its linguistic researchers. The conference offered an insight into how language, specifically cognitive linguistic tools such as

metaphor, could be observed in the classroom through teacher and student discourse.