With my recent work on the EMMA project and starting my PhD, there is a lot of new research to talk about! And Summer 2020 is going to be the time to gain some crucial feedback on my work so far. This Summer, I will be presenting at several international conferences in Bulgaria, Norway, and Spain, and in the UK. I will also be returning to assist in the running of the 3rd Statistics for Linguists Summer School at the University of Birmingham.
The first of these many trips will be to Sofia, Bulgaria on 23rd to 25th April for the Figurative Thought and Language conference, where I will be talking about Applying metaphor theory to social advertising with Jeannette Littlemore and Paula Perez-Sobrino. The study was born from the EMMA project that built a partnership between Big Cat Advertising Agency and linguists (including me!) at the University of Birmingham. We applied to metaphor and tested its impact on consumer perceptions and preferences as part of a sexual health awareness campaign for Umbrella Health. This study has formed a key corner stone of my PhD that involves continuing the partnership with Big Cat Agency. This study has been fun and rewarding to work on and has brought to light many insights for both academic research into metaphor and also how metaphor can be used to great effect in the advertising world.
On 18th to 22nd May, I will be returning to the Birmingham Statistics Summer School for Linguists at the University of Birmingham. The summer school covers how to process and analyse data using the R programming language and statistical methods that are commonly used in linguistics and related fields. I will be participating as an event ambassador as well as a delegate during this course.
On June 18th to 21st, I take my research to the Researching and Applying Metaphor conference. I attended this conference as my first international conference two years ago (in 2018) when it was hosted by Hong Kong Polytechnic University, Hong Kong. Read more about my experience here. This year (2020), the conference is in Norway hosted by the Faculty of Education at Inland Norway University of Applied Sciences (INN) in collaboration with the Centre for Multilingualism in Society across the Lifespan (Multiling), a Centre of Excellence at the University of Oslo.
July 28th to 30th will see me talking about my work at the UK Cognitive Linguistics Conference (UKCLC) at the University of Birmingham.
In August, I go on my annual pilgrimage with my family to the Lake District to shake out that office hunch.
Then on to AELCO - the 12th International Conference of the Spanish Cognitive Linguistics Association on 9th to 12th September to join my colleague Paula Perez-Sobrino at her home institution with Jeannette Littlemore. We will be discussing the creativity of metonymy and its classification.