Researching and Applying Metaphor (RaAM) 2020

Delivered via Zoom, hosted by Inland Norway University of Applied Sciences, 18th-21st June 2020

Presentation: What counts as a multimodal metaphor (and metonymy)? Evolution of inter-rater reliability and agreement within and across seven rounds of adverts annotation, ​co-presented with Paula P Sobrino

RaAM Abstract: P Sobrino & Ford
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Presentation: Exploring multimodal metaphor and metonymy in advertising: Reflections on a collaboration between academics and creative practitioners​, co-presented with Jeannette Littlemore and Paula P Sobrino


RaAM Abstract: Littlemore, Ford, & P Sobrino
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