Samantha Ford
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Master of Arts by Research Graduation 2019

15/7/2019

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I graduated with a Master's by Research (MA) degree in English Language and Applied Linguistics with no corrections on Monday 15th July 2019 from the University of Birmingham.  My Master's thesis was entitled: The Visual Language of Virtual Product Design: The Semiotics of Colour and Shape in Smartphone App Icons. I am always grateful for the support from my supervisors Dr Bodo Winter and Professor Jeannette Littlemore, who gave me opportunities that have enhanced my educational experience as well as assisted in the development of my academic career. The MA degree was a lesson in self-motivation, perseverance, and application. It proved to be great practice for my PhD 2019/2023, which I will begin in September. 

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During my MA, I worked as a Research Associate on the EMMA project, collaborating with the Big Cat Agency. This role has inspired my PhD as a Collaborative Doctoral Award for which I received from the Midlands4Cities Arts and Humanities Research Council (M4C AHRC). My thesis will involve working with Big Cat Agency on a collaborative PhD entitled: The creativity of figurative messaging in advertising: a collaborative investigation into its application and measurement of success in real-world advertising campaigns.
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