Update: You can download the full report below. Also see Publications.
the impact the gym has on their lifestyle (i.e. diet, sleep, and spending), and their preferences for types of training formats and fitness classes.
I used a thematic analysis approach to identify the common concepts, thoughts, and opinions gym-goers had in response to the questions posed. From this analysis, I was able to draw key behavioural practices and emotional reactions to attending the gym and fitness classes.