5th International Virtual Conference on Figurative Thought and Language 2020

Delivered virtually via Zoom
Sofia University, Bulgaria, 29th-31st October 2020

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Presentation:
​What makes a multimodal metaphor? Rethinking an identification protocol of multimodal metaphor and metonymy in advertising. ​​

​Citation:
​Pérez-Sobrino, P. & Fords, S. (2020). What makes a multimodal metaphor? Rethinking an identification protocol of multimodal metaphor and metonymy in advertising. 5th International Virtual Conference on Figurative Thought and Language (Virtual FTL5), Sofia University, Bulgaria, 29th-31st October 2020. Virtual oral presentation.

abstract

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Presentation:
Applying metaphor theory to social advertising: A real world case study.
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abstract

Citation:
​Ford, S., Littlemore, J., & Pérez-Sobrino, P. (2020). Applying metaphor theory to social advertising: a real world case study. 5th International Virtual Conference on Figurative Thought and Language (Virtual FTL5), Sofia University, Bulgaria, 29th-31st October 2020. Virtual oral presentation.