Samantha is a Cognitive Linguist and Doctoral Researcher at the University of Birmingham, specialising in figurative language and multimodal communication in advertising, social media, and mobile technology. Samantha's PhD is a Collaborative Doctoral Award funded by the Midlands4Cities Arts and Humanities Research Council (M4C AHRC) for which she works with Big Cat Advertising Agency to measure the figurative creativity and its effectiveness in social advertising campaigns. Samantha also works as a Research Associate for the EMMA project Exploring Multimodal Metaphor (and Metonymy) in Advertising.
Samantha graduated with a Master of Arts by Research in English Language and Applied Linguistics with no corrections (2019) and a Masters Scholarship, and with a first class Bachelor of Arts in English Language (2017), receiving the Research Project Prize in English Language and Linguistics.
On this website, Samantha tracks her professional development in the academic and practitioner spheres of linguistics and marketing, posting about her projects, publications, attendance and presentations at conferences, workshops, and seminars, her funding, and awards.